Monday, June 22, 2009

How to weather the crisis

 

June 22 reported on the 19th in the "Pioneering the future of China" Shanghai Yangpu Forum, chairman of the board of Lenovo Group Lenovo Liu Chuanzhi 25 years with the development of history has taught entrepreneur, in order to weather the crisis must be the development of the industry law.

"Enterprises and is the same as that of the 80-year-old man is concerned, is the crisis in the autumn and winter. But for young people, even if influenza is also not afraid of them." Liu believes that the enterprise's own health is the best way to tide over crisis , and to the healthy development of the host must be a deep understanding of the industry.

In the early 90 century, after the liberalization of national policy, a large number of foreign Ibm Thinkpad X61 Battery enter the Chinese market, the domestic PC manufacturers suddenly faced with tremendous competitive pressures. "At the time, can not think in all aspects of competition with foreign enterprises, we initiate the study of the computer industry and start their own problems."

Computer industry, under the impetus of the Moore's Law, the computer continues to introduce new components, and rapidly declining prices. "Computer parts prices are not rules, just like fresh fruits, if not today, immediately bought into the computer accessories sold tomorrow may face great risks." According to Liu, the association was in the absence of the case of ERP projects, significantly reduce inventory cycle times through 6 prices, computer prices will be pulled down, one to become the oldest domestic PC industry. "This stems from our cost structure through comparison of eating."

Of enterprises, Lenovo's gross profit margin was 25%, the cost was as high as 24 percent, sending 29-year-old Liu Yang of Lenovo's organizational structure and business model adjustments, "which has been the rapid growth to Lenovo in 2000."

IBM thinkpad a20 batteryhas long been M & A master

Lenovo Group in 2004 acquired IBM PC sector, has been the industry" Liu said that Lenovo was the reason why the courage to mergers and acquisitions, is also fully aware of the industry, based on a thoroughly well thought out would like to do after.

"At that time, we consider the acquisition of IBM there are three major risks, First, M & A also acknowledged that after the foreigners do not recognize the brand, and the other is an international team to be able to leave work for the Chinese people, and the third is the management of the running between the long term problems." Liu Chuanzhi believe that the first two problems are now resolved, and mergers and acquisitions in the most difficult to resolve the third question.

Management embodied in the run first so that the question of who will become CEO. "After the acquisition, Ibm thinkpad x21 battery has become an international enterprise, the shareholders are directors in the international community is very prestigious. Once a big loss, certainly put a fire CEO. Can not be done at home as before, by the largest shareholder of Lenovo Lenovo holding the final say. "Therefore, the choice of CEO, the acquisition of Ibm's first choice at the beginning of the Department of the IBM executives, after the Department has chosen Dell executives.

In five years, when students from abroad to find out the shallow water depth, when the financial crisis in a huge loss of Lenovo, the duty bound to re Liu out of the mountains, the official to help the global CEO Yang Yuanqing position. "I have now is the producer's role is to minister to the CEO when the logistics."

For the future development of ibm thinkpad t43 battery, Liu said, "One year later, if Lenovo continues, it is now in the cliff; if up, and Lenovo is now a turning point on."

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